Mastering the Art of Selling Wall Art: Tips for Photographers

As photographers, we pour our hearts and souls into capturing timeless moments for our clients. But our job doesn't end with delivering digital files; it extends to helping our clients cherish those moments for a lifetime through beautiful wall art. As a studio portrait photographer, I've discovered the key to successfully selling wall art lies in simplifying the process for both ourselves and our clients. Let's delve into some effective strategies that will not only enhance your sales but also enrich your clients' lives.

1. Invest in Studio Samples:
One of the most powerful tools in selling wall art is visualization. Clients often struggle to imagine how different sizes will complement their living spaces. By investing in studio samples, you provide them with a tangible representation of what to expect. Display various sizes and mediums in your studio, allowing clients to envision how each piece will enhance their home decor.

2. Streamline Pricing:
Simplicity is key when it comes to pricing. Create a straightforward a la carte pricing list with only one price per size. Eliminate confusion by having clients choose the type of product they want in their preferred size. Whether it's a canvas, metal print, or framed photograph, make the decision-making process as effortless as possible.

3. Incorporate Shipping Costs:
To streamline the purchasing experience further, include shipping costs in your wall art prices. Calculate the shipping fee for the largest and most expensive product you offer and incorporate it into the price of all sizes. This transparency ensures clients know exactly what they're paying upfront, eliminating any surprises during checkout.

4. Offer Wall Art Collections:
Simplify the decision-making process by curating wall art collections featuring the most popular sizes. By bundling complementary pieces together, you take the guesswork out of selecting the right sizes for different rooms. Price these collections as if they were a la carte, then sweeten the deal with a 15% discount. This irresistible offer not only encourages clients to purchase multiple pieces but also increases your average sale value.

Conclusion:

Selling wall art isn't just about increasing your revenue; it's about enriching your clients' lives. A beautifully curated gallery wall transforms a house into a home, serving as a daily reminder of cherished memories. By implementing the strategies outlined above, you not only simplify the purchasing process for your clients but also elevate the value of your photography services.

Investing in studio samples allows clients to visualize the end result, while streamlined pricing and inclusive shipping costs make the buying experience seamless. Offering curated collections takes the guesswork out of selecting sizes, ensuring clients walk away with perfectly coordinated pieces for their home.

As photographers, we have the power to turn fleeting moments into timeless treasures. By prioritizing the sale of wall art, we not only enhance our clients' living spaces but also leave a lasting legacy that will be cherished for generations to come. So let's embrace the art of selling wall art and elevate our photography businesses to new heights.

You're Over complicating it. 

MASTERING THE ART OF SELLING WALL ART: TIPS FOR PHOTOGRAPHERS